WHY EVERY SMALL BUSINESS NEEDS A WEBSITE.

Are you an entrepreneur or business owner who underestimates the power of a website? Or are you ignorant of the benefit a website can add to your business?? Are you skeptical or still contemplating owning one???

 You feel it’s less important & keep waving it off whenever the offer to build one is thrown at you. Well, it’s understandable because you might not feel the sweetness of something, not until you have tasted it.  

A lot of people give excuses like, ‘‘I’m not tech-savvy’’, ‘’It’s expensive’’, ‘’It’s time-consuming’’. The bitter truth is you don’t even have to be a ‘’tech pro’’ before you can handle a website for your business. 

It’s also cost-effective & efficient because you get to earn double returns on the cost spent to build one. The reality is, not getting a professional website is costing you time & money. You will get to see as you read on!

97% of people searched online to find a local business near them- Adaptive Marketing*, in 2017 clearly stated.  Therefore, if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website. 

Why do I need a website? – A question commonly asked will be answered with this blog post; stating viable reasons you should have a website. Here are some key reasons:

  1. Boost Your Credibility as a Legitimate Business- stand out in the crowd!

In an era where more than 85% of the population throughout the world surf the internet with their smartphones, people come across businesses & products more online.

Your website gives a first impression (which of course lasts longer) about your business. So, if your online presence is zero, then you’re missing a lot!

75% of online users accepted to judge a company’s credibility based on its website’s design- according to a study. People love to engage & do business with a company they can fully trust with enough evidence.

A website is the stepping stone towards building that solid & long-lasting relationship; showing you take your business seriously.

  1. Saves You More Time

Communicating with potential customers requires your full attention span & time. As you know, ‘’Time is money’’. 

In place of sending out proposals, picking calls, or trading emails, building a professional website can provide fully detailed information (such as your business description, address, contact info, hours of operation, product description, prices, how to order, etc.) about your business to your customers i.e. everything they need to know, thereby yielding trust. 

This in return saves you time to handle other important stuff. Instead of answering a series of questions, you can simply tell your customers: 

’kindly visit our website (www.something.com) for the more detailed info!’’-they will be fed & satisfied with detailed information.

  1. Maximize ROI

In this 21st century, building a website with tools such as WordPress.com, Shopify.com can be cost-effective but offers a better return on investment by building your brand. How? By driving you new customers thereby increasing your business sales. 

It’s one of the best forms of business advertisement and should be your first priority! A well-designed search engine optimized website helps present & showcase your business in front of thousands of potential customers with a low budget. 

You get to influence the buying decisions after touching the heart of a wider range of your target audience. Get a professional website today & promote what you sell either products or services, irrespective of the industry you belong to!

  1. Online Presence

81% of people conduct research online before making purchasing decisions today! Whether you sell in a physical store or online, the first place your tech-savvy customers go is the internet. 

Your information-oriented website delivers your marketing message 24 hours, 365 days a year. You can imagine the number of customers you must have possibly lost with no website!

  1. Generate Leads

One of the most amazing facts about a website is that it helps generate leads. What is lead? A lead provides detailed information about your target audience. 

Therefore, when people get to discover your business online, they become interested in what you are offering and will eventually get across to you; thus increasing sales. On your side, you generate more leads through an increase in the number of your customers.

  1. Organic Traffic

Another amazing secret is, with a SEARCH ENGINE OPTIMIZED website, your business website has the chance of showing up on Google search results when people search for related products or services offered by your business; thereby increasing your target audience reach and giving you an upper edge ahead of your competitors. 

With increased website traffic, you influence your consumer’s journey, which typically begins with research, recommendations, and reviews. You like this right? You wouldn’t want your customers swaying to your competitors? Take action!

In conclusion, take a bold step today and give your business what it needs! I recommend you get a website before the year runs out & witness that outstanding elevation! Send us a message or call us, let us build a website for you https://avivtech.org/contact-us/

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